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Target Wins Consumers Through Shopability and Selection, While Walmart Falters, New Study Finds

With the rise of online shopping and digitally native brands, retailers must capitalize on the elements of the in-store experience that keep consumers coming back. According to omnichannel retail analytics firm Wiser Solutions, there are four key metrics that drive a successful shopping experience: people, products, “shopability” and sentiment. They translate roughly to customer service,…

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