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Target Wins Consumers Through Shopability and Selection, While Walmart Falters, New Study Finds

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

With the rise of online shopping and digitally native brands, retailers must capitalize on the elements of the in-store experience that keep consumers coming back. According to omnichannel retail analytics firm Wiser Solutions, there are four key metrics that drive a successful shopping experience: people, products, “shopability” and sentiment. They translate roughly to customer service,…

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