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Target Wins Consumers Through Shopability and Selection, While Walmart Falters, New Study Finds

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With the rise of online shopping and digitally native brands, retailers must capitalize on the elements of the in-store experience that keep consumers coming back. According to omnichannel retail analytics firm Wiser Solutions, there are four key metrics that drive a successful shopping experience: people, products, “shopability” and sentiment. They translate roughly to customer service,…

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