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Surprising Percentage of Consumers Will Pay More for Sustainable Brands

As we settle into the new year, our Sourcing Summit Companion Report looks ahead at ways to optimize processes and performance.

Consumers will shop less, more sustainably and more online in 2021, a new survey about the lifestyle changes wrought by the coronavirus pandemic has found. In a poll of 500 consumers from the United States, United Kingdom and the rest of Europe by Wovn, a retail analytics platform, respondents reported dialing down their overall wardrobe…

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