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Does Active Pack the Punch to Save the Women’s Category?

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Activewear is everywhere. From the sidewalks to C-suites, sporty styling and performance fabrics have permeated every aspect of consumers’ lives. And with that popularity has also come the inevitable backlash in the form of headlines suggesting the category could be running out of steam. However recent earnings reports from some of the nation’s largest retailers…

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