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Adidas Positions to Double Digital Sales, Shrink Store Fleet

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Adidas is looking to trim and transform stores over the next two years. After scoring a 57 percent increase in online sales in 2017, the German athletic wear brand plans to continue to invest in its digital channel and reposition its physical store fleet. The goal? To more than double online revenue by 2020. In 2017, online…

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