Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Adidas Positions to Double Digital Sales, Shrink Store Fleet

Register for the Feb. 17 webinar, De-Risking Supply Chains Through Nearshoring, today to learn how to realize the benefits of localizing supply chains from factories that are helping brands successfully produce in the U.S.

Adidas is looking to trim and transform stores over the next two years. After scoring a 57 percent increase in online sales in 2017, the German athletic wear brand plans to continue to invest in its digital channel and reposition its physical store fleet. The goal? To more than double online revenue by 2020. In 2017, online…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!