Strong is the new skinny, from Always’ hugely popular “Like a Girl” campaign to supermodels Gigi Hadid and Karlie Kloss breaking a sweat in the boxing ring, and teenage girls everywhere are shrugging off dated ideas of femininity in favor of getting fit.
Adidas wants in on the action, too. The sportswear maker recently unveiled AdiGirl, its first ever activewear line designed specifically for high school-aged female athletes that combines performance attributes with street-style details.
Just in time for back-to-school season, Adidas took notes from five popular team sports—basketball, volleyball, track, softball and soccer—to present an all-star line-up of tanks, tees, tights, shorts, sweatshirts, sports bras, jackets, hoodies and pants in a bold-colored palette of purples, reds and blues offset by floral prints, gray and black.
“AdiGirl was created to specifically meet the needs of the female teen athlete and provides her with versatile options that can be worn for more than just practice,” Katie Becker, senior design director for Adidas Training and Sportswear, said in a statement. “We brought a fashion element to the design process that adds a fresh look and style that is unique to the AdiGirl collection.”
Not to mention, the added benefit of Adidas performance attributes Climacool and Climalite to offer the wearer breathable, lightweight comfort on and off the court. Retailing from $25 for French terry shorts to $90 for a fleece jacket with a two-layer look featuring a nylon ripstop overlay, ribbed cuffs and hand-warmer pockets, and the collection is currently available on Adidas.com and at Dick’s Sporting Goods stores nationwide.
“The AdiGirl is an athlete at her core but we have to acknowledge the powerful, multi-faceted teen that she is. This collection intends to address the needs of her demanding lifestyle, uniting sport with style,” said Kate Ridley, vice president of Adidas Training. “The launch of this collection is a part of our ongoing dedication to the female athlete and the way we both speak and create product specifically with her in mind.”
Kate Boyce, vice president and divisional merchandise manager for Dick’s, added, “It speaks to the teen girl in a new way—unique from our current assortment—which is why we’re excited to be the exclusive big-box retailer to launch the AdiGirl collection.”