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Adidas Sold 1 Million Pairs of Sneakers Made with Recycled Ocean Plastic

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

Adidas sold 1 million pairs of UltraBoost sneakers made out of recycled plastic from the ocean in 2017. The sneaker giant’s CEO Kasper Rorsted revealed the news on CNBC Wednesday, the same day it upgraded its 2020 profitability target. Adidas launched the shoe in November 2016 in partnership with environmental advocate Parley for the Oceans. The…

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