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Adidas Sold 1 Million Pairs of Sneakers Made with Recycled Ocean Plastic

Join the U.S. Cotton Trust Protocol webinar on July 15 at 11 am ET to learn about the findings of a COVID-19 and sustainability survey and how the protocol aids better transparency and reporting.

Adidas sold 1 million pairs of UltraBoost sneakers made out of recycled plastic from the ocean in 2017. The sneaker giant’s CEO Kasper Rorsted revealed the news on CNBC Wednesday, the same day it upgraded its 2020 profitability target. Adidas launched the shoe in November 2016 in partnership with environmental advocate Parley for the Oceans. The…

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