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Adidas Sold 1 Million Pairs of Sneakers Made with Recycled Ocean Plastic

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Adidas sold 1 million pairs of UltraBoost sneakers made out of recycled plastic from the ocean in 2017. The sneaker giant’s CEO Kasper Rorsted revealed the news on CNBC Wednesday, the same day it upgraded its 2020 profitability target. Adidas launched the shoe in November 2016 in partnership with environmental advocate Parley for the Oceans. The…

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