Adidas’ much-hyped Speedfactory has finally produced its first shoe, in what the brand is calling a “game-changing” moment for the footwear industry.
The Futurecraft M.F.G. (Made for Germany) was the first sneaker to roll off the production line at the German footwear giant’s Ansbach-based Speedfactory, which utilizes robots to automate the shoe production process from start to finish.
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