Fans of singer and fashion icon Rihanna have waited on pins and needles for her second Savage X Fenty lingerie fashion show. Given the widespread internet-based swooning that followed its Friday debut on Amazon Prime Video, it appears they got what they came for.
Filmed in September at the Los Angeles Convention Center as a follow-up to last fall’s highly acclaimed event, the Savage X Fenty Show Vol. 2 featured performances from rapper Travis Scott, Latin Grammy winner Bad Bunny, Miguel, Roddy Rich and more. The show also saw appearances from pop-culture heavy weights like musical artists Lizzo, Normani and Big Sean, models Cara Delevigne, Bella Hadid and Irina Shayk, actors Demi Moore and Laura Harrier, and a bevy of other recognizable faces, from Christian Combs to Willow Smith, Erika Jayne, Paris Hilton and more.
Unfolding over the course of an hour in a handful of themed scenes, models and influencers took to the stage to show off Savage X Fenty’s eye-popping looks. On Friday, the show became available to the masses in 240 countries and territories across the globe via Amazon Prime Video—along with the collection seen on stage.
Riri herself served as the show’s executive producer and creative director, while models and performers wore makeup from the lifestyle mogul’s Fenty Beauty cosmetics brand.
Shoppers now have access to the size-inclusive brand’s Fall 2020 collection, with styles offered from 32A-42H/46DDD and XS-3X, on Amazon, as well as savagex.com. For the first time, Savage X Fenty also features men’s sleep and underwear styles, like satin monogram print pajamas and woven boxers, which were designed in collaboration with Combs, a brand ambassador and son of hip-hop artist and Ciroc founder Sean “Diddy” Combs. The line ranges from a little over $10 for certain underwear styles to around $90 for lingerie, like bustiers and bodysuits.
The partnership between Amazon and Rihanna seems an apt one, as the artist and designer has expressed a desire to make fashion more accessible to the masses and available to fans of all sizes In 2019, before anyone had ever heard of the coronavirus, she opted to stream the Savage X Fenty Show on Amazon as a means of giving the average consumer a seat in the front row.
And as Amazon attempts—through multiple programs, partnerships and platforms—to break into the fashion space as a serious player, getting the nod from an LVMH-backed sartorial star has its merits.
Amazon has been tapping into a less globally recognized but still persuasive set of style gurus with its influencer-led collaboration series, The Drop. And in mid-September, the e-commerce giant launched Amazon Luxury with the help of famed Dominican fashion design house, Oscar de la Renta.
The Savage X Fenty show might be a bright spot in a year marred by supply-chain hiccups from a company known for its logistics prowess. On Thursday, Amazon offered new details on the coronavirus outbreak within its ranks, and primarily among warehouse workers on the frontlines of the Covid-19 pandemic. The e-commerce juggernaut says its “conservative” estimation of coronavirus cases, both confirmed and presumptive, has tallied more than 19,800 infections, a figure, it noted, that’s “42% lower than the expected number.” The company culled the data from an analysis of all Whole Foods and Amazon front-line workers employed in the March 1-Sept. 19 span, whose numbers topped 1.37 million.
In addition to detailing how its handling of the outbreak has evolved, Amazon said it disclosed the Covid-19 statistics to encourage greater data-sharing across large companies.
“We all have a vested interest in returning to some version of normal and safely helping our communities and the economy,” Amazon wrote in the blog post. “We hope sharing this data and our learnings will encourage others to follow, and will prove useful as states make decisions about reopening public facilities and employers consider whether and how to bring people back to work.”
Additional reporting by Jessica Binns.