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ASBCI to Tackle Sizing and Fit Problems in March Conference

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Ever since custom clothing gave way to ready-to-wear, poor fit has been the norm across the apparel industry, resulting in billions of dollars in returns, alterations and exchanges for manufacturers, retailers and consumers alike. For e-tailers, in particular, fit-related problems account for more than 70 percent of returns, according to a recent report by Drapers. It’s not a new development, but The Association of Suppliers to the British Clothing Industry (ASBCI) thinks it can be resolved.

The organization will take on the elusive art of size and fit for its next fashion industry conference, “The Fit Factor—World Class Wisdom on Fashion Sizing and Fit” on Mar. 5 at the Marriott Hotel in Peterborough in the U.K. Experts from apparel fit consultancies, retail, manufacturing and technology will deliver best practice solutions to mass production versus made-to-order dilemmas and niche product issues. In addition, intelligence on 3-D technologies and innovative sizing and fit strategies will suggest new solutions to better serve shoppers.

Confirmed speakers include Ed Gribbin, president of fit-mannequin company Alvanon; Fiona Graham, head of quality assurance at British department store chain Debenhams; to Philip Parker, vice chairman of Savile Row’s 209-year-old bespoke tailor Henry Poole & Co. Interested in attending? Visit asbci.co.uk to learn more about the event.

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