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Are Sweats the New Black? How Athleisure Could Save Retail From a Total Meltdown

Download the New Wave report on the efforts taken by major denim players to deliver sustainable solutions across the supply chain and ultimately improve the health of the planet.

“One day we’ll be walking down the streets again,” proclaimed a Reformation marketing email delivered to consumers’ inboxes on Wednesday. “Without sweatpants,” the copy asserted daringly, beneath a photo of a sun-kissed, slip-dress-wearing model pouting prettily on a street corner. While most of the country’s meaningful coronavirus containment measures—like mandatory work-from-home orders and city lockdowns—took…

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