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Are Sweats the New Black? How Athleisure Could Save Retail From a Total Meltdown

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

“One day we’ll be walking down the streets again,” proclaimed a Reformation marketing email delivered to consumers’ inboxes on Wednesday. “Without sweatpants,” the copy asserted daringly, beneath a photo of a sun-kissed, slip-dress-wearing model pouting prettily on a street corner. While most of the country’s meaningful coronavirus containment measures—like mandatory work-from-home orders and city lockdowns—took…

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