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Are Sweats the New Black? How Athleisure Could Save Retail From a Total Meltdown

Join Sourcing Journal on March 13th HKT for Sourcing Summit Hong Kong for discussions on mending relationships between supply chain partners, remaking factories for smaller MOQs and faster turns, and creating resilience to survive the next inevitable crisis.

“One day we’ll be walking down the streets again,” proclaimed a Reformation marketing email delivered to consumers’ inboxes on Wednesday. “Without sweatpants,” the copy asserted daringly, beneath a photo of a sun-kissed, slip-dress-wearing model pouting prettily on a street corner. While most of the country’s meaningful coronavirus containment measures—like mandatory work-from-home orders and city lockdowns—took…

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