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A/W 17-18 Denim Trends Take Center Stage at Intertextile Shanghai

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Denim is in extra high demand these days, and whether personalized, vintage, tailored or baggy, it was all on display at Intertextile Shanghai Apparel Fabrics.

The beloved blues got their own zone at the show this week, and four key trends were at the center of it all.

Tapping into hip Brooklyn hype, the four trends—Modern, Heritage, Vintage and Rebellious—drew on the history and originality of the New York borough, both of which today’s consumers are constantly seeking.

Here’s a look at four trends coming around the bend in denim for Autumn/Winter 2017-18.


"Modern" denim trend display at Intertextlie Shanghai.

“Modern” denim trend display at Intertextile Shanghai.

Here, denim looks are all about all-purpose. Wearers want to be able to do whatever they chose while wearing their jeans.

This trend will be all about performance, comfort, essentials, knitted denim, tailored, wool/cotton and synthetic.

“Catering to comfort, denim adopts lightweight dimension and a soft-hand feel. Performance blends, coatings, stretch and shaping speak to versatility. Even tailored denim provides a more polished approach to dressing. A seasonless weatherproof plan also places denim at the core as a modern necessity,” according to the trend display.


"Heritage" denim trend display at Intertextile Shanghai.

“Heritage” denim trend display at Intertextile Shanghai.

Consumers are paying homage to denim’s heritage more than they have in the recent past.

This trend will be all about channeling authentic, know-how, workwear, selvedge, worn, frayed and oversized products.

“An all-American look evolves, with an undercurrent of pioneering Western spirit. Authentic in feel, the selvedge denim trend captures a traditional look while updated fits and features allow it to transfer from casual to dressy. Workwear has returned, and with it a need for raw, touch, durable fabrics,” the trend display noted.


"Vintage" denim trend display at Intertextile Shanghai.

“Vintage” denim trend display at Intertextile Shanghai.

Vintage denim is getting a new glaze for A/W 17-18.

This trend will be all about thrift stores, recycled, patchwork, crafted, do-it-yourself, mixed media and layered plush.

“With graffiti influenced paint techniques, embroidery, rips and fraying, denim has turned into a canvas on which both brands and individuals can create. DIY culture prevails, and personalized touches like pins and patches lend a creative touch to store bought and recycled pieces. Self-expression and individuality reign, inspiring street style bloggers and vintage enthusiasts alike,” according to the trend display.


"Rebellious" denim trend display at Intertextile Shanghai.

“Rebellious” denim trend display at Intertextile Shanghai.

Consumers are constantly looking to go their own way, both in the lifestyles they’re living and with the clothing they wear.

This trend will be all about the 80s, punk rock, acid wash, zip and lace-up, street art, ripped and torn and coatings for denim.

“The MTV generation influences denim with musical style references. A rock tough attitude is seen in treatments like acid wash, leather-like coatings, bold stripes, rips and tears, zips and lace-ups. Eighties club culture and iconography add graphic impact, as does street art come to life,” the trend display noted.

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