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Behind the Hype: What the Olympics Really Mean for Athletic Footwear

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Few events still bring eyeballs to television screens better than the Olympics, and no one knows this more than advertisers. The 2012 Summer Games in London were the most watched event in U.S. television history, and with the 2016 Games set for Brazil this summer, all eyes will once again return to feats of athletic excellence, and, of course, to the logos of the world’s most popular brands.

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