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Brides Say ‘I Do’ to Online Wedding Gown Shopping

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Online dating has changed the way couples meet, so it should come as no surprise that online shopping is altering even the most romanticized retail experience: wedding gown shopping. New data from retail data firm Edited confirms how the internet has “overhauled the entire process of getting hitched.” Digital meets luxury Along with booking vendors…

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