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Brides Say ‘I Do’ to Online Wedding Gown Shopping

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Online dating has changed the way couples meet, so it should come as no surprise that online shopping is altering even the most romanticized retail experience: wedding gown shopping. New data from retail data firm Edited confirms how the internet has “overhauled the entire process of getting hitched.” Digital meets luxury Along with booking vendors…

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