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Brooks Teams with Superfeet and HP to Customize “Made in USA” Running Shoes

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Brooks Running Company announced it is partnering with HP Inc. and Superfeet to deliver the “most personalized running footwear.”

Leveraging FitStation powered by HP and Brooks Run Signature, Brooks will introduce the first performance running shoe created based on an individual’s unique biomechanics. The shoe will be available via special order through select retail partners beginning June 2018. All personalized footwear will be manufactured in the U.S. at Superfeet’s headquarters in Ferndale, Washington.

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