Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Burberry Sues J.C. Penney for Selling Copycat Coats and Scarves

Missed Sourcing Journal’s Virtual Sourcing Summit? It's not too late to view all keynotes and panels from the two days. Watch on demand now.

British luxury brand Burberry has filed a copyright infringement lawsuit against J.C. Penney for allegedly copying its iconic plaid print.

According to a complaint filed Tuesday in a U.S. district court in Manhattan, Burberry accused the U.S. department-store chain and its New York-based supplier The Levy Group of selling “quilted jackets” and “scarf coats” featuring illegal replicas of its checkered pattern, Reuters reported.

The familiar design—featuring the classic color combination of camel, red, black and white—was trademarked by the 160-year-old brand’s founder Thomas Burberry back in the 1920s.

The lawsuit said the Plano, Texas-based retailer continued to sell the items in question for at least two months after Burberry made its objections known.

“Even though defendants’ infringing products are of inferior quality, they appear superficially similar to genuine Burberry products,” Reuters quoted Burberry as stating. “Defendants’ actions are intended to deceive and mislead consumers into believing that defendants’ or their products are authorized, sponsored by or connected to Burberry.”

The British brand is seeking a stop to the infringements, in addition to triple damages, the disgorgement of illegal profit or up to $2 million for each violation. Based on past legal victories, the odds could be in its favor: Burberry sued MarMaxx owner The TJX Companies in a similar suit in 2010 and won $100 million in damages.

Related Articles

More from our brands

Access exclusive content Become a Member Today!