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Star Athlete Trading ‘Million-Dollar’ High-Fashion Habit for Thrift-Store Shopping

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The resale market stands poised to shape commerce throughout 2021, and it just got a big vote of confidence from one of the NFL’s most famous faces.

Just last month, the peer-to-peer marketplace Poshmark went public, ending its first day on the market valued at roughly $3 billion. Over Black Friday weekend, resale platforms StockX and The RealReal both saw record sales despite the pandemic. And just this week, European e-commerce company Zalando announced the debut of its pre-owned marketplace Zircle in Sweden and Denmark.

Now, one the NFL’s snappiest dressers will be making his own shift to the secondhand market.

Speaking in a vlog on his YouTube channel Sunday, New England Patriots star quarterback and admitted stress shopper Cam Newton said he plans to take a step back from high fashion this year and instead embrace thrift stores and vintage shopping. The decision marks a massive change for the football standout, who admitted to having “spent thousands and thousands of dollars and maybe even millions of dollars on clothes that [he] only wore once.”

“One of my New Year’s resolutions is to not buy high fashion,” Newton said. “I want to be more of a thrift store shopper, I want to be more of a vintage shopper, I want to be more of a person that finds gems in stores that are less expensive and to still be able to give it its fine look.”

Newton admitted it will be challenging for him to “recycle the closet,” as he put it. “At the same time, it’s going to be fun to do so throughout this whole year,” he said.

“It’s an old saying that ‘Swag isn’t on you, swag is in you,” Newton added.

Newton is not the only athlete-turned-style-icon. Like his football counterpart, the NBA’s P.J. Tucker can regularly be seen sitting front row at fashion shows. In November 2019, the Houston Rockets power forward rode his sneaker reputation to a multi-year six-figure endorsement deal at Nike.

Unlike most footwear partnerships, Tucker’s deal with Nike will not produce a traditional signature sneaker line, according to the sports news site The Athletic. This setup, however, fits right in with what the basketball player wanted out of a brand partnership.

“I don’t want a signature shoe because that mean I got to wear that…shoe every time I play and every time I go out I’ve got to promote this…shoe,” Tucker told The Athletic. “I’m sick of this shoe, I wear it every day. I can’t wear that shoe every day. I don’t give a f*** what shoe it is, I can’t wear it every day and that’s, like why I never wanted my own shoe.”

Instead, Tucker’s Nike partnership has seen the basketball player craft his own unique designs for popular sneaker favorites, such as the two Yeezy 2-inspired Kobe 6 PEs he unveiled on Instagram earlier this year. And though those shoes aren’t available to the public, Tucker said sneakerheads can expect access to future offerings.

“I’ve already talked to Nike about it,” he told The Athletic. “Last year, I was able to drop my Kobe 5s and people were able to have them and we want to do more of that more consistently.”

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