Vietnamese apparel brand, Canifa has launched its first line of Woolmark-certified apparel as part of The Woolmark Company’s ‘Out of Vietnam’ project. The project was launched in 2012 with a goal of developing a sustainable supply chain in Vietnam and expanding its manufacturing sector.
Canifa is the first Vietnamese retailer to achieve Woolmark certification. It also the first to produce 100 percent Merino wool apparel for sale in the domestic market.
The 53-piece collection includes styles for men, women and children and offers Woolmark Blend apparel and clothing made from 100 percent Merino wool. It is comprised of sweaters, cardigans, dresses, vests, skirts and scarves and was designed by the two winners of Project Runway Vietnam, Hoang Minh Ha and Ly Giam Tien.
Canifa describes the minimalist collection as “elegant style” with pieces that can be worn as office attire or as everyday wear.
The Woolmark Company chief strategy and marketing officer Rob Langtry said, “Canifa’s retail success extends far beyond the trade sector, opening doors to the consumer market and introduces Australian Merino wool to customers previously unaware of the fiber’s infinite potential.”
The line officially launched on Dec. 20 at a fashion show exclusively for the collection in Vietnam’s capital, Hanoi.