Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

‘Coconut Girl Aesthetic’ Is TikTok’s Latest Throwback Trend

Sustainability is evolving at a dizzying pace with an increasing number of mandates, goals, expectations and—in some cases—legislation. Attend the Sustainability FAQs workshop to get caught up on the latest on circularity, traceability, net zero and inventory reduction.

After a year largely spent inside and at home, dreams of tropical, beachy vacations have TikTok users chasing what they’ve dubbed the “coconut girl aesthetic.” The nostalgic summer trend dates at least as far back as late April, but really picked up steam in May—particularly at the end of the month, based on Google Trends…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!