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‘Coconut Girl Aesthetic’ Is TikTok’s Latest Throwback Trend

Today's fast-moving fashion industry demands an agile, consumer-led retail model, but how do you get there? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

After a year largely spent inside and at home, dreams of tropical, beachy vacations have TikTok users chasing what they’ve dubbed the “coconut girl aesthetic.” The nostalgic summer trend dates at least as far back as late April, but really picked up steam in May—particularly at the end of the month, based on Google Trends…

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