Columbia Sportswear’s level of commitment to innovation is scaling new heights. On Monday the company unveiled its Fall ’15 collection, including the re-launch of its new and improved high-end Titanium line of clothing and outerwear. Focused on performance, style and comfort, the Titanium collection of premium outerwear, sportswear, footwear and accessories will serve as an ongoing technology and innovation platform for the brand, including Columbia’s brand new TurboDown Wave Technology.
As a spin-off from Columbia’s popular TurboDown Performance Enhanced Down, the new patent-pending construction was designed to eliminate the cold spots where body heat escapes in conventionally constructed insulated jackets. Rather than creating a traditional seam by sewing the lining and shell together to create the baffle, Columbia developed a unique method of jacket construction by combining 900 fill water-resistant down with Omni-Heat Thermal synthetic insulation. The insulation runs through the jacket in a ‘wave-like’ pattern with the down on both sides throughout the baffles.
An independent third-party tested the new technology. Using a computer-controlled environmental chamber to regulate variables, Columbia’s Heatzone jacket—a piece from the Titanium collection equipped with TurboDown Wave Technology—took on several jackets including The North Face Super Diez Jacket, Arc’teryx Cerium SV, and the Patagonia Fitz Roy. In each case, the Heatzone jacket performed better, beating competitors by margins ranging from 3.1F to 9.9F warmer.
Columbia is also merging two of its leading innovations for the first time. Coined Vent+OutDry, the potent combination of the company’s proprietary Vent construction and its OutDry waterproof/breathable technology will be made available in several men’s and women’s styles and will offer wearers 360 degrees of ventilation for breathable temperature regulation.
And as the casualization of womenswear stretches into other categories, Columbia is making a bid to offer more premium, stylish women’s product that can be worn for dual purposes. The fall line will feature feminine, flattering styles while maintaining the performance traits appropriate for outdoor and studio. Highlights in the women’s collection include buttery soft hoodies and leggings in bold prints.