Converse is launching its own clothing line.
The classic sneaker company is debuting the Converse Essentials collection, a clothing assortment that culls inspiration from the brand’s rich footwear heritage. Similar to its Chuck Taylor All Star sneakers, the new line will adapt to consumers’ bodies, becoming softer with each wear. Converse Essential’s apparel was created with fabric that fades naturally, has durable stitching and sustains a proper shrinkage fit.
To celebrate the launch of the Converse Essentials collection, Converse and Fragments founder Hiroshi Fujiwara are dropping a limited-edition collaboration, Converse Essentials x Fragment. The collection is a hybrid of Hiroshi’s vintage garment detailing and Converse’s timeless look. The line contains functional everyday apparel for consumers with active lifestyles, including black tees and pullover shirts.
With styles for both men and women, the Converse Essentials collection features six core mainstays, including a tee, crewneck, full-zip hoodie, pullover hoodie, pants and a backpack. Details include a muted nickel YKK zipper and matte eyelets. Bulk and discomfort are eliminated with flat seam construction and pre-washed material also prevents major shrinking, allowing the wearer keep the garment for an extended period. Pieces are also created with a modern fit, which allows the wearer to layer apparel and still have freedom of movement.
The Converse Essentials X Fragment collection will debut at Converse stores, select retailers and Converse.com on Wednesday and the Fall 2016 Converse Essentials collection will launch in-stores and online Thursday.