In their quest to make the most comfortable and soft T-shirt to date, clothing brand Freecultr has tapped Cotton USA and Supima to collaborate on a range of men’s premium tops.
The initial Spring/Summer 2014 collection includes long-sleeve Henleys and V-neck T-shirts made with U.S.-grown Supima cotton. A wider assortment is expected to roll out for Fall/Winter 2014.
The collection marks Cotton USA and Supima’s first time collaborating with an Indian brand. The partnership follows the Cotton Council International’s visit to India earlier this year, where representatives met with all segments of the textile industry from spinning mills and fabric manufacturers to brands including Freecultr.
Known for creating classic staples with attention to detail, Freecultr is promoting the line on its e-commerce site with informational visuals and a video highlighting the benefits of U.S. grown Supima.
Supima is the exclusive trademark used to indentify products made with 100 percent American Pima cotton. With a staple length longer and stronger than regular cotton, the material offers durability without sacrificing softness and luster. The premium cotton accounts for just 3 percent of annual cotton production in the U.S.