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Crocs Loses EU Patent Protection, Putting its Designs up for Grabs

Rivet's 2020 Denim Circularity report takes a deep dive into how the global denim industry is plotting its circular future amidst a worldwide pandemic.

An over-eager move made by Crocs in 2002 is now rearing its ugly head. An EU court confirmed Crocs’ patent for its signature clog design had been invalidly registered, leaving Crocs’ signature design unprotected in Europe. On Wednesday, the Luxembourg-based court upheld the 2016 decision to cancel the registration of the U.S.-based clog brand’s design…

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