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CurvExpo Preview: Curvy Couture Grows Spacer Bra Offering for FW ’16

Curvy Couture Balconette Spacer Bra

Curvy Couture is boosting its array of spacer bras for fall/winter 2016, following the successful introduction of the style last spring.

Visitors to CurveNV@Magic, taking place Feb. 16-18 at the Las Vegas Convention Center as part of Magic Marketplace, will catch a glimpse of “Fantasy,” a spacer balconette featuring marled, sheer stripe fabric with lightweight cups, which the brand’s founder Dora Lau is calling “the next big evolution in spacer technology.”

For the unfamiliar, spacers are a more breathable alternative to T-shirt bras, made using a dual layer of fabric knitted with little pockets in between so that air can easily pass through the cups and help to control body temperature. But while most spacer bras on the market are made from a foam (and only go up to size 40G), Curvy Couture’s models are made from fabric.

“A beautiful wrap front detail lightly enhances cleavage and a double-layer micro wing and bonded edges offer a smooth, invisible look under clothes,” Lau explained of the new balconette, noting that the cup fabric is soft yet crush resistant, while adjustable straps can be worn classic or cross-back.

Available in sizes ranging from 32-42 in backs and C-H cups (the brand’s other spacer styles go up to a 44H), Fantasy’s colorways include black, blue and nude. “The marled, sheer stripe is new for the brand, because we know that women want something special done in a sophisticated way,” Lau said.

That’s not all Curvy Couture is offering for FW ’16. Other styles in the collection include a focus on fashion, as well as classic animal prints and laces in shades of pink and red. Bras will retail from roughly $44 to $68, while bottoms will be priced around $22.

Since the line launched in 2012, its selection has grown to span T-shirt bras and smoothers to plunges and multi-way strapless styles, in addition to a collaboration with actress Vivica A. Fox.

“Our product development team considers the fit process to be the key ingredient to the success of the brand so far, ensuring that each product performs, supports and shapes a woman’s curves, giving the curvy woman a new sense of confidence,” Lau said, noting that most intimate apparel companies serving full-figured ladies do so with cut-and-sew techniques, whereas Curvy Couture offers a wide range of contour bras that fit up to 44H. “We take pride in our molded techniques, innovative fabrics and hot-melt concepts to offer our unique range of contour cups that do not add bulk.”

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And just as athleisure has crept onto the catwalk, so, too, has it started to influence undergarments—and Curvy Couture’s selection is no exception. Lau revealed that she plans to introduce athletic-inspired styles featuring the feminine details of lingerie in spring/summer 2017 and select customers will get a sneak peek at the upcoming show.

“Activewear is not limited to the gym anymore and we believe that transitional and functional items are important to offer our customer,” she said.