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Curvy Couture Creates Sports Bras for Bigger Busts

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Curvy Couture

Comfortable, cute sports bras are an elusive concept for most full-figured women.

Styles available on the market today tend to squash, not support, and it’s usually a struggle to put them on and take them off. That’s why Dora Lau, founder of Curvy Couture, decided now’s—given the ever growing activewear market—the time to introduce sports bras to her lingerie line.

“One of my problems when I work out is pulling my sports bra over my head—I’m stuck!” laughed Lau, while presenting Curvy Couture Sport to Sourcing Journal earlier this week at the Spring/Summer 2017 edition of CurveNY. “After you work out, you want to get out of that thing and jump in the shower. You don’t want to have to deal with it getting stuck.”

To solve this common dilemma, one of the two styles launching features a front-zip closure so it’s easy to get on and off. In addition, front adjustable straps mean no reaching around trying to shorten or lengthen them to suit. Designed for medium-impact activities (think: spin class, dance), the “zip fit” underwire sports bra has fully contoured cups and a wraparound foam is incorporated on the inside so the wearer doesn’t feel the wire when she’s working out. Plus, moisture-wicking, anti-microbial fabric and breathable panels keep her cool. Available in two color combos (dusty blue and black; heather gray and black), sizes range up to 44H.

“We did a matching panty to go with it because—again from my experience—I always have to keep pulling my pants up when I work out. So it’s a high-waisted one that also supports your tummy and upper abdomen,” Lau said.

The other style that’s launching is a sports bra designed for high-impact routines, like running. Similar to the zip front, it’s made from a moisture-wicking fabric and features full-contour, no-bounce cups. But this bra has a lot going on at the back: adjustable straps, as well as four hook-and-eye closures with three adjustable settings.

“The breathable mesh panels stretch so they won’t cut into your underarm. It’s on the neckline, too, so if you’re busty it will stabilize the tissue,” Lau explained, adding, “The cleavage area sweats the most so having these breathable panels there keeps you dry.”

Also available up to cup size 44H, the back-fastening style comes in black and gray mesh as well as dusty blue and black mesh. Both bras will retail for $64.

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