With an updated slogan, “Tomorrow is Calling,” Denim Première Vision (Nov. 2-3 at the Paris Event Center) is taking a concerted effort to examine what the next generation of consumers want out of their denim through a new interactive program.
The show will debut a program of seminars and meetings including “Share and Shake—The Denim Sessions,” a series of four 45-minute discussions where exhibitors and attendees can discuss the future of denim. Topics will include innovations in fiber, treatments and technology; smart textiles; branding strategies for mid-tier and premium markets; and the preferences of Millennial consumers. Two sessions will take place on each day of the show.
Read the rest on Rivet.