Known for durable work wear staples, like sturdy pants and coveralls, Dickies is launching an athletic-inspired line of occupational apparel targeting laborers who want the benefits of sportswear on the job.
Dubbed WorkTech, the collection comprises three shirt styles designed using body heat mapping technology to place AeroCool performance mesh in such sweat-prone areas as the center back, under the arms and the back of the neck. For workers in high-heat environments, these panels provide relief by wicking away moisture and regulating body temperature.
“A day’s work for our customers means a lot of physical exertion—everything from bending and twisting to lifting and climbing,” said Alex Smith, senior vice president of occupational wear at the 93-year-old company. “Our goal with this WorkTech collection is to provide work wear that keeps you comfortable, enhances work performance and is strong enough to take on whatever the day throws your way.”
Comparably priced with the rest of the brand’s work shirts ($28-$35), each flexible, moisture-wicking top is made from a ring-spun fabric featuring stain release and color retention technology that claims it can stand up to 50 industrial washes.