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Doneger Group Adds Huepoint, Expands Color Forecasting

The Doneger Group, one of the top advisors to the retail and fashion community, announced that it is expanding its color consulting services by adding Huepoint, the color trend forecasting firm that has created some of the most recognizable global color trends and marketing strategies.

“Our strategy is to support our clients in every way and the addition of Huepoint demonstrates our commitment to providing the industry’s most in-depth color service,” Abby Doneger, president of The Doneger Group, said.

Founded in 1983, Huepoint has been respected for publishing targeted, cross-disciplinary color seasons for apparel, home furnishings, and digital design up to eighteen months ahead of the market. With Huepoint’s added proficiency, The Doneger Group’s portfolio of highly specialized industry talent will allow clients the capacity to improve business decisions involving color direction, design and product development.

Huepoint directors Amy Aspland and Alex Kelley will continue to be the artistic force and client liaisons for The Doneger Group and will now operate Huepoint’s business at Doneger’s corporate office. Aspland said, “We are inspired by our collaboration with The Doneger Group, who has proven to be such an incredible force of leadership and expertise in the color industry.” She added, “We know our skill set is a perfect match for the Doneger team and look forward to the opportunity to continue growing the business.”