DuPont Fluoropolymer Solutions and Old Toledo Brands have linked up to launch DuPont Teflon brand apparel, extending the Teflon brand beyond an ingredient textile finish. The new collection of men’s lifestyle apparel includes pants, shirts, fleece and jackets.
Teflon apparel is made with built-in technology that creates a molecular shield around the fibers. Old Toledo Brands chief executive officer Marc Kaufman said, “This provides an invisible force field for the fabric to protect against spills, dirt and stains.”
Although the Teflon brand has been around since the early 1960s and has become a highly recognizable brand at the consumer level, DuPont believes the clothing line carrying the Teflon name is a new compelling story to tell. The company reported recent consumer research indicated that more than 75 percent of shoppers found the Teflon brand apparel concept appealing and were willing to pay more for these garments.
“We are excited to launch this new collection of Teflon brand apparel and to be working with Old Toledo Brands, our exclusive Teflon brand apparel licensee,” Teflon brand licensing manager Ella Rabil said. “This line will provide consumers with easy-to-care for clothing that does not compromise the look, color or breathability of the fabric and meets the Teflon brand promise.”
The line will launch on Amazon.com and will be sold at select retailers. Uniforms, women’s and children’s apparel, and home textiles are in the pipeline.