French designers may think the fashion calendar is fine—the governing body of Paris Fashion Week has said it’s sticking to the current six-months-out system—but that doesn’t mean that retailers can’t tap into next season’s top trends today.
While such brands as Burberry, Tommy Hilfiger and Tom Ford have opted to show ready-to-buy collections at fashion weeks going forward, a large number of labels will continue to tease consumers with looks they can’t yet purchase. But according to retail technology firm Edited, there are nuanced ways every market can capitalize on runway trends right now.
“For retailers, one hugely beneficial outcome of this newfound pace is that trends now work simultaneously across all market levels and price points,” Katie Smith, senior fashion and retail analyst, said, pointing to three in particular seen at London Fashion Week, which drew to a close on Tuesday.
Knitted Two-Piece Sets
Usually comprising bodycon skirts and crop tops, matching separates took on a more modest appearance at London’s Fall ’16 shows, from Holly Fulton’s long knitted skirt and turtleneck sweater combo to a charcoal sweater dress and coordinating cardigan at Christopher Kane.
“The co-ord trend is a gift to retail. The separates appeal to consumers economically; a dress can only be styled one way. Meanwhile, the standout styling and the lifted price point are boons for retailers,” Smith said, suggesting that merchants trial a cropped length and contemporary print before diving into oversized silhouettes.