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EvolveOP Brings Off-Price Retail Centerstage

Futuristic trade show EvolveOP is providing apparel manufacturers and retailers the opportunity to conduct business in a sector that is now booming among other key garment industry exhibitions.

According to EvolveOP founder Ed Bernard, the past five years have brought great changes to the clothing market, including a large shift towards off-price retailers. As consumers remain hungry for heavy discounts, many off-price retailers, including Nordstrom Rack, Ross for Less, T.J. Maxx and Saks Off Fifth, have gained great popularity among U.S. shoppers.

Bernard said some of these retailers have used 70 percent to 80 percent of the product in their stores as actual production, instead of filling the sales floor with leftovers. With this in mind, Bernard and his team set out to establish an exclusive trade show for these off-price retailers, in order to help them bridge the gap between engineered future production and consistent product flow.

“We knew that there was a need for another show or another segment of the industry primarily branded for what I call A and B brands, to showcase product from an engineered production value,” Bernard said. “Not closeouts, but actual production flow product that can be integrated into these stores along with the closeouts they buy and everything else.”

As a veteran of the off-price industry for over 40 years, Bernard established another popular off-price exhibition, the OFFPRICE show, 22 years ago with only 24 vendors. The exhibition now features 565 vendors that show live twice a year. Now with EvolveOP, manufacturers and retailers will be able to attend two major off-price shows together at the Sands Expo & Convention Center, which will take place during Las Vegas fashion week in February 2017.

At the show, manufacturers will showcase a variety of mid and high tier brands to retailers that need product for the summer and fall months. Retailers may buy garments from the manufacturers and eventually sell them off-price to consumers.  Bernard plans to start with 24 vendors at EvolveOP and bring the show to Las Vegas twice a year in the future.

“We hope to have an aggressive stance as far as development for the show, because the market wants it and needs it,” Bernard said.

With EvolveOP, the global off-price retail industry will continue to gain momentum in the trade show field and make its mark among apparel manufacturers and retailers in upcoming years.