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Xcel Brands’ Fast-Fashion Apparel Program Adds Licenses

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Xcel Brands is bridging the gap between its brands and department store partners.

The management company initiated new licenses across its owned brands, including H Halston and H by Halston. Licensees are seeking growth in categories that align with Xcel’s quick time response (QTR) apparel programs at various retailers, including Hudson’s Bay and Lord & Taylor.

“With the rise of a ‘see-now-buy-now’ consumer shopping mentality and the need to respond to trends as they happen, Xcel created an innovative solution to bring exclusive brands to our department store partners in a quick time response format,” Xcel Brands chief executive officer and chairman Robert D’Loren said in a press release. “The rapid growth of these apparel programs has generated excitement within the licensing community across numerous complementary categories.”

The new partnerships will expand lifestyle brands under the H Halston label. New licensees under the H Halston brand include intimates, legwear and sleepwear. Komar and Xcel entered a licensing agreement to implement intimate apparel and women’s sleepwear under the H Halston and H by Halston labels in Spring 2017. Xcel also entered a licensing agreement with Gina Group LLC for women’s legwear, men’s socks and children’s legwear products, which are also expected to launch next Spring.

The H Halston brand is currently sold at Hudson’s Bay and Lord & Taylor stores. As an Xcel Brand label, H Halston provides chic apparel for women’s eveningwear and everyday style needs. H by Halston is exclusive to Xcel’s digital partner, QVC, and also offers minimalist daywear styles for women’s wardrobes.

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