As the pandemic persists, so does its influence on the home industry. And coupled with societal shifts, this continuing wave of unprecedented change drives future trends in how and where consumers live.
Trend forecasters Fashion Snoops outlined some of those trends in a recent webinar hosted by Jaye Mize, vice president of creative, home, and Aurora Hinz, home strategist. Here are a few of the major developments they see on the horizon in the home space.
As work schedules and venues have shifted due to Covid, finding balance between work and downtime has become more important than ever. And the bedroom plays a critical role in defining and protecting relaxation in the home.
On top of that, sleep is seen as a vital part of wellness, leading to a greater investment in premium mattresses and non-toxic textiles. Creating a soothing, meditative environment in the bedroom also will drive an uptick in lower-price purchases, such as aroma therapy devices and sound machines.
Spa at home
“We want our homes to feel like a haven, and people are taking cues from the hospitality industry,” Mize said.
Circularity will continue to grow in importance in the home goods space, with consumers paying attention to the interconnected nature of how we extract, build, use, and dispose of things.
“Viewing waste as a raw material rather than as simply a byproduct of creation extends the life cycle of a product,” Mize said.
“Designers are obsessed with the ocean no because it’s the one place that’s not totally explored—it’s still a new frontier,” Mize said.
This trend looks at how the great reshuffle, gig economy, and the ability to work from anywhere have impacted consumers’ relationship with the home. A newfound sense of wanderlust and adventure has spurred some into a more transient existence, so products that can help create a sense of home no matter where they are become key.
“Design needs to have more adaptability than ever,” Mize said. “It has to adapt to our changing needs.”
At the same time, travel-inspired color schemes, art, and decor items help satisfy that yearning for adventure and far-flung locales without leaving home.
“Design can be used as a vehicle to enjoy travel through recreating experiences,” Hinz said.
Age of nostalgia
Many healthcare professionals have warned of a “grief pandemic” that will haunt many for years to come. By tapping into feelings of nostalgia, the transition from one phase of life to another can be made less painful.
“When there are times of unrest, people really embrace nostalgia,” Mize said. “Adding nostalgic home elements brings comfort to the forefront.”
This trend toward nostalgia has helped fuel the boom in secondhand and resale furnishings, with Statista projecting the pre-owned market will climb 70 percent by 2025.
Supply chain disruptions and delays in receiving new goods have helped push this desire for secondhand furniture, too.
“These challenges have refocused consumers’ relationship with buying secondhand goods,” Hinz said.
As the pandemic has forced consumers to readjust their lives over the past two years, the idea of tradition changes, too. Consumers want gathering spaces that fit their lifestyle, foster a sense of safety and comfort, and can offer multi-functionality.
This reinvention also encompasses the idea of looking at what “traditional” really means in the home industry and whether it’s equitable.
“Designers are questioning what traditional means and whether it’s accessible for all,” Mize said. “What we think of as traditional furniture was designed primarily for a white audience.”
Create, play, work
The desire for spaces that easily transition from work to play drives this trend. Consumers also want to create greater synergy between the interior and exterior of the home.
“Seamless, indoor-outdoor configurations are a top priority for consumers,” Hinz said.
Outdoor furnishings designed with the same level of comfort and style as indoor pieces—like fully upholstered outdoor seating—play into this trend.