The desire to unleash urges, be one’s self and rebel against segmentation will take shape in excessive, multicultural fashion trends for Spring/Summer 2020.
Jennifer Karuletwa, senior trend and business consultant for Peclers Paris, shared Wednesday the macro trends and creative concepts that are bound to influence global fashion and footwear in 2020 at The Material Show in Portland, Ore.
The stories revel in color, embellishment and decadence, yet celebrate hybrid cultures and diversity. From social networks that embrace body positivity to new retail concepts and brands that allow men to show vulnerability, Karuletwa said the trends have a common goal—to be authentic and free.
The ’70s and ’80s exemplified both of these traits, but in different ways. By 2020, the decades will come together for trend concepts that call for unabashed glamor, Karuletwa said.
Cliché ideas about the ’80s—think urban safari with pops of red—are juxtaposed with carefree beachy themes from the ’70s, like suntan hues and parasol stripes. That glam-meets-beach vibe is carried into resort looks for the city. Kitschy mismatched prints like gingham and plaids satisfy the demand for nostalgia wear.
Navy stripes, chambray fabrics and basic denim styles create a preppy look. Waterproof waxy coatings and marshmallow textures add a child-like zeal to the trend.
Sport will take on a sexier look with body shaping materials, cutouts, color blocking and punchy hues. The trend also calls for sequins and rhinestones for day—a glamorous take on unconventional fashion.
Ethnic prints and patterns combine with streetwear silhouettes for a story that Karuletwa described as “urban rituals.” Fringe, brocades and psychedelic prints reinvent the Burning Man look for sportswear, while athleisure and activewear take on inspiration from the Middle East and India. Think tunics and voile, she said.
Symbolic graffiti, geometric prints and jacquards create “urban folk” style. For a Zen vibe, Karuletwa said kimono and toga-inspired shapes enter the picture for men and women. Unisex western wear has a place too, but with clean, minimal lines.
Recycled metals for armor-like accessories is a continuation of the upcycled and recycled theme. However, Karuletwa said liquid metals and volcanic gold with “bewitching curves” will add light.