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Former Under Armour Execs Launch Revtown Premium Denim Brand

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New denim brand Revtown wants nothing less than to transform the way consumers wear jeans. Founded by a group of retail veterans, including former Under Armour executives Henry Stafford and Steve Battista, Revtown aims to accomplish this by using an advanced fabric dubbed Decade Denim, and classic style aesthetics. The Pittsburgh-based company is equipping consumers…

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