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Made for Quarantine: Startup Helps Small-Busted Women Go Bra-Free in Style

COVID-19 recovery is on the horizon but the pandemic's impact on sustainability, retail, product development and consumer buying patterns means the denim industry must evolve. Join Rivet on April 20th at 11 am ET for the COVID, One Year Later roundtable.

Quarantine dressing is hands down the biggest fashion trend of 2020, and one Philadelphia upstart is aiming to add a degree of polish and ease to the process. Women’s apparel brand Free Reign is launching with an ultra-comfortable tank top built for bra-free wear. Designed for small-busted women, the Everyday Tank does away with underwires…

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