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Made for Quarantine: Startup Helps Small-Busted Women Go Bra-Free in Style

What are the pains and actions brands across the industry are taking to try and become consumer-led? Join our webinar "Consumer-Led Retail: Optimizing Assortments at Speed" Sept 28th, featuring experts from MakerSights and DTC brand Taylor Stitch.

Quarantine dressing is hands down the biggest fashion trend of 2020, and one Philadelphia upstart is aiming to add a degree of polish and ease to the process. Women’s apparel brand Free Reign is launching with an ultra-comfortable tank top built for bra-free wear. Designed for small-busted women, the Everyday Tank does away with underwires…

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