French Connection USA is venturing into another apparel category.
The trendy retailer teamed up with Gelmart International, a leading intimate apparel manufacturer, and signed a licensing agreement for the distribution of women’s intimate apparel, loungewear and sleepwear.
Inspired by key pieces from French Connection’s ready-to-wear collection, the new intimates product range features luxe fabrics, improved softness and detailed designs in a neutral color palette. Notable pieces include versatile mix and match options, essential layering pieces and satin caftans priced from $30 to $80.
French Connection’s first loungewear and sleepwear collections will debut this Fall and be available to purchase in department stores and French Connection retail locations in the U.S. and Canada. The retailer’s intimates line will also debut in December and be available to purchase at French Connection U.S. retail stores and department stores nationwide.
(Related on SJ: PVH Corp. Acquires Intimates E-Tailer True&Co.)