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Future Concepts: How the Boston-Based Sneaker Shop is Taking on The World

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Imagine Dubai. Imagine miles of luxury shopping real estate, high-rise buildings that continue into the sky, all sprawling outwards into the endless heat trap of the Arabian Desert.

Now contrast this stereotypical picture of the Emirate city with that of a frigid afternoon in the town of Cambridge, Mass. Soon, these two seemingly disparate worlds will hold one thing in common – Concepts.

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