Adidas is stepping up its game with its new tech-meets-fabric hybrid.
The company announced that its Fall/Winter 2016 Porsche Design Sport by Adidas Collection will have a new stand-out Glacier Camou pattern. In addition to glowing when hit by light and having superior functionality, this reflective material is important to the collection’s key gym and running products.
The Gym line-up is very versatile and can be used for indoor training and outdoor activity. The functional pieces include the Run Tee, Sweat Pant, Knit Jumper, Insulation Print Vest and the Winter Beanie. Each item contains a COREBRID B fabric on the outside, which is wind and water resistant. The Gym line-up apparel is also designed with the Glacier Camou print for reflective protection.
Running products from the collection feature high-visibility materials that protect consumers from accidents during winter night workouts. The Reflective Run Vest, available in two colors, has a wool fleece lining for warmth, a water-repellent quilted overlay and the Glacier Camou print to maintain visibility in the dark. The Trackstar Pant also has the Glacier Camou print on the lower legs for full-body visibility.
“Fall and Winter present specific opportunities so we worked tirelessly to create intelligent design solutions for more extreme conditions. Using innovative reflective materials, placed strategically across apparel, footwear and accessories we have created a robust collection of style-led, precise looks,” said VP of Style Collaborations Gert Benz.
With innovative materials, such as the Glacier Camou pattern, Adidas will keep consumers stylish, comfortable and protected from the elements during the colder seasons.