Gap and GQ are collaborating again to bring emerging menswear designers to consumers’ wardrobes.
Gap announced Wednesday that GQ’s “Best New Menswear Designers in America” collection will launch later this month. It’s the fifth year that Gap and GQ have partnered and the 10th anniversary of the program. Featured designers of the 2016 collection include Michael Bastian, Steven Alan, Saturdays NYC (Morgan Collett, Colin Tunstall and Josh Rosen) and John Elliott.
“Gap is thrilled to celebrate this milestone and bring to life the visions of these talented designers,” said Gap’s executive vice president and chief product officer, Wendi Goldman. “They are true All-Stars who have played an important role in shaping contemporary American style and we couldn’t be prouder to offer their signature takes on menswear with this new collection.”
The new line features menswear staples, such as button-down shirts, classic tees and sweatshirts, tailored trousers and denim, sweatpants, leather jackets and overcoats, in addition to accessories including bags, hats and socks. Starting Sept. 27, the collection will be available online and at select Gap stores in more than seven countries, including the U.S. and Canada, with prices ranging from $18 to $595.
Established in 2007, GQ’s Best New Menswear Designers in America project works to advance new U.S. menswear designers in their careers and market exposure. GQ editor-in-chief Jim Nelson, GQ creative director Jim Moore and the publication’s fashion editors selected the winning designers to participate in its joint mentoring program with Gap.
“We wanted to make the 10th anniversary of this program feel like its own declaration, a snapshot of the state of American fashion,” Nelson said. He added, “We also wanted to make the clothes instantly wearable, easily attainable and flat-out covetable. With these four exciting designers, and with Gap’s exceptional partnership, I think we hit the sweet spot.”