Blink and you might miss GapKids’ new collaboration with Kate Spade New York and Jack Spade. The limited-edition holiday collection, on sale for just two weeks, will be available beginning Oct. 30 in Gap stores located in the United States, Canada, U.K. France, Hong Kong and Japan, as well as on Gap.com.
The boys and girls lines, which retail between $9.95-$130 and start at size 2T, retain the DNA of Kate Spade New York and Jack Spade. Designs cull inspiration from signature pieces from both brands, but are updated with more moveable fabrics to suit children’s activity and play.
Rebekka Bay, creative director and EVP, Gap Global Design, said, “Collaborating with iconic American brands such as Kate Spade New York and Jack Spade is a way of bringing style and optimism to the GapKids customer.” She added, “We really wanted to celebrate the best of all three brands, the casualness of GapKids, the playfulness and prettiness of Kate Spade New York and the quirkiness of Jack Spade.”
Kate Spade New York’s signature combination of red and pink, along with polka dot and bow motifs, abound in the girls’ range. Highlights include cropped puffer coats in cotton candy pink, Peter Pan collar cardigans with a trompe-l’oeil eyeglass design on the pocket and satin ballet flats accented with a gift wrap-inspired bow. A sweatshirt and coin purse with idioms such as “Skirt The Rules” and “Cents and Nonsense” smack of the brand’s humorous and whimsical approach to design.
Likewise, the boys’ Jack Spade styles capture the label’s quirky use of color. Hooded sweatshirts feature color-dipped pockets, while traditional blue oxford shirts and long-sleeve pocket tees are accented with the brand’s “googly eye” print. A deconstructed camouflage print makes a bold statement on coats and backpacks. The line also includes a range of tech accessories including a hamburger iPhone case and a tablet case that mimics wide rule notebook paper.
Kate Spade & Company chief creative officer Deborah Lloyd said, “I couldn’t think of a better partner than Gap to collaborate with on a children’s collection.” She added, “Their colorful and playful spirit aligns perfectly with ours and they’ve helped us realize our vision of dressing little ones head to toe in Kate Spade New York and Jack Spade for their next big adventure.”