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Sainsbury’s Named UK’s Favorite Fashion Retailer

Britain’s big four grocers—Tesco, Sainsbury’s, Asda and Morrisons—might be taking a hit by its discounted rivals Aldi and Lidl, but they remain destinations for fashion.

A new survey of 6,000 consumers by retail analysts Conlumino, showed the UK’s favorite fashion retailer is Sainsbury’s for its Tu clothing collection for men, women and children. Asda’s George label and M&S, which sells its own line of groceries, secured second and third place indicating the extend to which supermarkets are now delivering on trend fashion and low prices.

Conlumino described Tu as a “hidden gem” that surprises consumers for its good quality and on-trend designs. The brand marked its 10th anniversary this year and has been a driver of growth for the retailer.

A favorite for home goods, electronics and customer service, John Lewis was also named the nation’s favorite retailer overall, followed by Asda and M&S. The 150-year-old company is a mainstay on Conlumino’s yearly ranking of the UK’s favorite stores, however, the report noted that maintaining that lead is far from easy.

“It is the result of extensive investment and change in the business. The consumer doesn’t see most of this; they just see the results, which are delivered through great service, a really efficient online operation and interesting and innovative products. And that’s just the way retail should be,” Conlumino stated.