The ’80s fashion revival continues. Guess founder and denim revolutionary Georges Marciano will launch GM–George Marciano, a line of men’s and women’s apparel and denim with an America feel reminiscent of Marciano’s glory days in the early ’80s. In 1993, Marciano left Guess and sold his 40 percent share of the company to his brothers.
The line, expected to launch in August, comprises shirtings, vests, T-shirts, skirts and dresses, and three denim categories, vintage, classic and colored. Graphics, embroidery, color and top finishing coats punch up the collection to appeal to contemporary tastes. Wholesale prices are expected to be $75-$300.
Creative branding studio 6188, owned by Marciano’s son, Scott Marciano, and former Guess vice president Angela Furlong, has assisted with the launch and will stay involved in the line’s development. Furlong’s extensive denim experience stretches back to Esprit during its peak earning years, as well as Lucky Brand and True Religion.
Plans to manufacture in the U.S. are in the pipeline. For now, knit pieces are sourced and manufactured in Peru, while the company imports woven materials from Italy and Turkey.