Sock brands are refreshing their assortment this fall with colorful collaborations, timely capsule collections and a focus on function.
Happy Socks is tapping into ’80s kid nostalgia this fall with its first partnership with Disney. The collection features eight pairs of soft combed cotton crew socks and seven pairs of kids’ crew socks in organic combed cotton, all available as singles.
The unisex designs combine Happy Socks’ signature polka-dot prints with throwback checkerboard and grid prints in ’80s color ways. The socks are punctuated the Disney characters including Mickey, Minnie Mouse, Donald Duck and Goofy. The crew socks come in three collectible gift sets. The 2-pack, 4-pack, and 6-pack are all designed as VHS-cassettes, a nod to the campaign’s throwback theme and feel.
The collection is available now. Children’s socks retail for $8 for single pairs to $32 for a 4-pack. The retail price range for the adult socks is $16-$86 for a 6-pack.
Comfort and fit are at the center of Kenneth Cole’s new sock collection. The lifestyle brand recently teamed with sock manufacturer Kane 11 to launch a line of co-branded perfect-fitting no-show socks in individual shoe sizes.
The men’s socks come in seven exact sizes: 7, 8, 9, 10, 11, 12 and 13. The individual sizing is a hallmark of Kane 11 socks, which are designed to fit precisely the wearer’s shoe size instead of lumping wearers into the typical buckets of small, medium and large.
Kenneth Cole is positioning the socks as a companion to its classic white leather Liam sneakers. The sneaker has a fully cushioned inner sole with soft leather uppers, perfect to be worn with no-show socks for a late summer look.
The socks are sold in 4-packs with one of each color—black, white, navy and gray—and retail for $42.50.
Get out the vote
Premium denim brand Mother is partnering with “nonpartisan movement” I am a voter., to help increase voter registration and voter turnout in the 2020 election. And socks play a key role in this effort.
Known for its statement-making retro tube socks, Mother recently introduced a pair of white-and-black socks that states “I am a voter.” Through Dec. 31, the brand will donate $5 from the $24 purchase price of each pair of Mother x I am a voter. socks to the movement.
“We are thrilled to partner with I am a voter. and use our voice and platform to support their efforts to encourage people to show up and be heard this 2020 election season,” said Lela Becker, president and co-founder of Mother. “It is vital that everyone know that each vote not only makes a difference, but is essential.”
Shorter days are around the corner. Performance sock brand Balega International offers runners visibility at dawn or dusk with the introduction of the new Reflective Enduro sock. Building upon Balega’s popular Enduro collection, the new Reflective model features ultra-bright refractive glass beads at the top of the sock that provide high-visibility reflection for safer running in low-light conditions.
Along with safety, the sock considers fit. The Enduro features Balega’s V-Tech Arch Support System, which is made with high-performance elastane and a pressure-free grip system that ensures a secure hold while allowing the runner’s toes to move. The socks also offer compression bands on the top for structure and support.
The Reflective Enduro sock is available now and retails for $16.