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Are Heritage Brands the New Millennial Baby Blanket?

Supply chain woes and soaring prices defined the past year. What lies ahead? Read the 2022 Sourcing Report for a deep global dive, plus expert insights on navigating the sourcing roller coaster.

In a world of unpredictability powered by technology and social media, millennials are turning to heritage brands for comfort. Ten years ago, edgy brands ruled the fashion of the young. Today, it’s nearly impossible to walk down a hip city street without seeing Adidas Stan Smith sneakers, Fjällräven backpacks and Patagonia pullovers. These heritage brands,…

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