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Are Heritage Brands the New Millennial Baby Blanket?

In a world of unpredictability powered by technology and social media, millennials are turning to heritage brands for comfort. Ten years ago, edgy brands ruled the fashion of the young. Today, it’s nearly impossible to walk down a hip city street without seeing Adidas Stan Smith sneakers, Fjällräven backpacks and Patagonia pullovers. These heritage brands,…

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