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Hollister Goes Social to Inform Teens About Invista CoolMax

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Hollister Co. is beefing up its collections to include a new performance line.

The company debuted the athleisure designs Friday, featuring Invista CoolMax All Season technology and Lycra fiber. The Advanced Stretch Jeans collection is designed to keep moisture away from the body including sweat that could happen on hot or cold days.

Read more on Rivet.

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