Hong Kong Fashion Week, one of the world’s leading apparel exhibitions, is coming back next year.
The Hong Kong Trade Development Council (HKTDC) will launch this style show from Jan. 16-19 at the Hong Kong Convention and Exhibition Centre. Marking its 48th anniversary, Hong Kong Fashion Week will feature approximately 1,500 international exhibitors focused on athleisure and trendy informal clothing.
For a seamless sourcing experience, the fair will be separated into 20 thematic zones for attending buyers. The thematic zones will be divided by different categories, including the first-time appearances of Fashionable Sportswear and Casual Wear areas.
The Fashionable Sportswear zone reflects the global affinity for fitness-oriented clothing. Wellness has become a worldwide trend, especially in the apparel market. Particularly in Asia, athleisure has gained momentum in key fashion hubs such as Hong Kong. According to Euromonitor, the Chinese sportswear market expanded by 11.3% year-on-year to $23,950,705,350 in 2015. HKTDC added the Fashionable Sportswear zone to incorporate the latest sports styles and provide business opportunities for buyers in the athleisure sector.
Casualwear has also become a popular trend in China, as the nation’s millennials dress more informally. Many Chinese and global brands have focused on selling casualwear with trendy elements and fast turnaround times. The Casual Wear zone will be established for buyers that are interested in this relaxed apparel trend.
Other zones at Hong Kong Fashion Week include Thermal Clothing for cold-weather garments, clothing accessories for buyers interested in apparel embellishment, Men In Style, Fabric & Yarn, Knitwear and the International Fashion Designers’ Showcase.