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How Fitness is Changing Denim

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Though it would have been hard to believe ten years ago, a wearable pedometer is the new hot accessory and Nike is the new casualwear.

Isko hosted a panel on Tuesday in New York City, covering the effect fitness has had on fashion. Panelists included Kutay Saritosun, Isko senior marketing executive; Rana Sidahmed, global creative director, Avery Dennison RBIS; Vanessa Packer, owner, ModelFIT; and Jac Cameron, co-founder and design director, AYR.

Read more on Rivet.

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