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How Artistic Denim Mills’ New Stretch Denim Gives Performance New Definition

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

High recovery, lift and hold are the three pillars of Artistic Denim Mills’ (ADM) new high-performance denim, HyperStretch. The Karachi, Pakistan-based mill will introduce an expanded collection of its fabric innovation at Kingpins Amsterdam, April 18-19. Designed to represents the “next generation of stretch denim,” the tightly woven fabric is a combination of fiber innovation,…

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