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Influencer Marketing Goes Mainstream with Design Gigs and Personable Avatars

A well-considered influencer marketing campaign can be gangbusters for a brand. However, as the business of influencing becomes mainstream, brands are faced with more options, risks and wins. In a webinar Thursday, WGSN Insight associate editor Cassandra Napoli shared emerging influencer marketing strategies for apparel and beauty brands. “The influencer economy is vast and everyone…

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