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The New Intimates Landscape: Has Inclusivity Officially Won Out Over Sexy?

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Victoria’s Secret’s reign has come to an end. The once preeminent franchise, which sold sexy successfully for 42 years, is desperately clinging to relevance. That’s because the retail world has begun a metamorphosis—and it’s the unlikely category of intimates that’s leading the charge when it comes to personalization and inclusivity. As consumers have started to…

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